- Develop KPIs for customer acquisition and prepare for launch
- Oversee all marketing plans and content creation
- Locate & manage teams of developers, QA & animators located in Eastern Europe & India, cutting costs by over 70%
- Oversee marketing & sales of a self-service IT portal as well as a steady-state CRM.
- Manage all accounts for both an IT portal and CRM software – often recovering strained relationships.
- Work with strategic partners to improve lead generation & increase revenue.